Telenor Launches Tonic in Bangladesh

Dhaka_2000_px-1250x585Telenor today unveiled its first move to significantly improve healthcare in emerging markets, with the introduction of its digital health service Tonic in Bangladesh. By addressing local health challenges through technology, Telenor takes another step in the digital space.

Tonic is one of the first digital offerings to connect the dots across the healthcare ecosystem and address the full spectrum of wellness and health needs through a mobile-based integrated digital service. From prevention-focused digital content to phone-based primary care information to financial assistance (discounts and insurance) for hospital care, Tonic is centered around each member’s unique health needs and designed to provide incentives that promote greater health over the long term.

“Harnessing technology in order to address basic health challenges is an area of growing interest for Telenor, especially in countries like Bangladesh,” said Sigve Brekke, President and CEO of Telenor Group. “Health and particularly digital health has the potential of becoming an integral part of our development as the customer’s favorite partner in digital life, and there is no better place to start than Bangladesh. We have been present in the country since 1997, longer than any other Asian market, and furthering access to primary healthcare including insurance solutions, medical professionals, aspirational health content and discounts for hospitals is an extension of our commitment to empowering the community.”

Currently, Telenor serves more than 185 million customers across Asia. The mobile service provider has established a new subsidiary called Telenor Health to scale Tonic and other digital health services to other markets upon success in Bangladesh.

Telenor ASA (Nasdaq: TELN)