Việt Nam has emerged as the fastest-growing market for fresh Norwegian salmon in Southeast Asia in 2025, underscoring a strong shift toward high-quality, nutritious foods as disposable incomes continue to rise.
According to the Norwegian Seafood Council (NSC), the export volume of fresh Norwegian salmonids to Việt Nam reached about 7,500 tonnes as of November 2025, representing a 42 per cent increase compared to the same period last year. This growth rate significantly outperforms the regional average of 31 per cent.
“Vietnamese consumers are showing a stronger preference for fresh products than before, and that tells us the market is reaching a more mature stage,” said Åshild Nakken, director of NSC Southeast Asia.
“Young urban households, especially young families, are leading this shift as they look for foods that are fresh, of clean origin and nutritionally rich.”
For this generation, Norwegian salmon has shifted from an occasional indulgence to an everyday staple in family meals. With a strong focus on health and food safety, the “Seafood from Norway” origin mark has become a trusted reference point for parents seeking the best nutrition for their children.
