Norwegian has fulfilled its promise to British Airways after England defeated Norway 2–1 in the quarter-finals of the 2026 FIFA World Cup.
Ahead of the match, the two airlines agreed to a light-hearted wager on social media: the losing carrier would temporarily replace its Instagram profile picture with the winner’s logo. Following England’s victory, Norwegian changed its profile image to the British Airways logo and congratulated both the airline and the England team.
In its post, Norwegian praised its rival with the message, “Well played,” adding that while Norway’s tournament had ended, the friendly bet would remain a memorable part of its World Cup campaign. The airline also wished England success in the semi-finals against Argentina on 15 July.
The playful exchange, which attracted participation from several other airlines in the days leading up to the match, has been widely viewed as a successful example of engaging social media marketing within the aviation industry.
