Meta Platforms will ask a court in Norway to stop a fine the country’s data regulator has imposed on the owner of Facebook and Instagram for breaching users’ privacy, in a case that could have wider European implications.
Since August 14, Meta Platforms has been fined 1 million crowns ($147,087) per day for harvesting users’ data and using it to target advertising at them, called behavioural advertising, a business model common to Big Tech.
Meta Platforms is asking for a temporary injunction against the order, which imposes a daily fine through to November 3.
Meta said on August 1 it intended to ask consent from users in the European Union and the European Economic Area (EEA), the European single market, before allowing behavioural advertising.
“We have already announced our intention to transition to the legal basis of Consent for personalised advertising for people in the EU and EEA,” Meta said in an emailed statement to Reuters.
Regulator, Datatilsynet, will defend the fine in court.
The hearing at the Oslo district court will last two days.
