Iceland Foods, the UK-based frozen food retailer, is set to enter the Norwegian market this year, according to Dagens Næringsliv.
The retail group is reportedly planning to open its first franchised stores before the summer, led by Geir Olav Opheim, the former head of agricultural cooperative Nortura and Coop Norway.
“Initially, we will open two stores to learn the Norwegian market,” Opheim told Dagens Næringsliv.
“We will fine-tune what products we have and get the system up and running,” he added. “But we must have more than two stores if this goes well.”
Iceland Group currently has over 900 stores in the UK, as well as franchise operations in Spain, Portugal, Iceland, Ireland, and Czech Republic.
Meanwhile, the Norwegian grocery market is dominated by local players Norgesgruppen, Coop and Reitangruppen.
© 2018 European Supermarket Magazine
